2 Strategy The Group’s environment SAINT-GOBAIN UNIVERSAL REGISTRATION DOCUMENT 2021 49 The Group's stakeholders 1.3 For many years, Saint-Gobain has incorporated the challenges of sustainable development into its strategy, practices and business model (see chapter 1, section 2.3). The Group is convinced that consideration of the common good, ethics and social and societal issues is an essential factor in generating sustainable growth. In 2020 the Group unveiled its purpose: “Making the world a better home”. The manifesto associated with this purpose clearly states the involvement of stakeholders and the desire to act with them (see chapter 1, section 2.2.1). Management of relations 1.3.1 with stakeholders For Saint-Gobain, the interests of all of its stakeholders must be taken into account when defining its long-term strategy. First of all this involves building dialogue, and also ensuring that this dialogue is transparent and based on mutual trust. Factors such as the size of the Group, its global dimension and the variety of its business lines mean that dialogue must, above all, be organized in a decentralized manner, with each operational entity being responsible for conducting it within its own scope. Saint-Gobain has mapped its ecosystem, identifying and grouping its stakeholders by category (see illustration below). For each category, a Group function responsible for organizing the reporting of information on its expectations, at local or global level, and producing a summary of them, has been designated as the contact point. The preferred methods of dialogue were also listed. Stakeholder categories Key stakeholders Point of contact Communication methods Examples of interaction in 2021 Market Customers, ■ including: Specifiers ■ Ordering parties ■ End users ■ Suppliers ■ Marketing Continuous meetings ■ Publications and ■ magazines; company websites; forums and trade fairs Publication of training ■ manuals on energy efficiency and the environment; charter of recommendations promoting the insulation of existing buildings; participation in associations or groups Training for customers ■ and end-users Suppliers Charter; action ■ plans to follow-up on the Responsible Purchasing policy At the local level In the United Kingdom, on World Mental Health Day, Jewson put this topic on the agenda. The brand wanted to join the “Big Brew” event organized by the Band of Builders association, to encourage its customers to discuss mental health in construction, at the heart of its network. At the global level PIM (or Product Information Management) is centralized information management software whose aim is to ensure consistent, multi-channel distribution of product data. By connecting information from different sources (ERP, Purchasing, Marketing, etc.), PIM manages and validates the regular updates from the various stakeholders, thus ensuring the consistency and reliability of the information that is then sent to customers via different channels (catalog, mobile applications, websites, etc.). Civil Society NGOs ■ Foundations ■ Associations ■ Universities ■ Online media ■ (social networks, blogs, etc.) CSR Group publications ■ Meetings ■ Participation in university ■ training courses Forums in schools ■ Support for youth ■ development At the local level Convinced of the relevance of an external perspective to maintain its course and its level of ambition, Gypse Isolation France has embarked on an unprecedented approach by setting up a consultation committee to establish a formal dialogue with its main stakeholders around the issue of its environmental strategy. At the global level Saint-Gobain presented the prizes for the 16th edition of its international student competition “Multi Comfort”. This year, the challenge was to convert the post-industrial zone of the Coignet company in Saint-Denis into a living, learning and leisure area in the heart of a large green space, respecting both the heritage history and sustainable development needs of modern neighborhoods. The awards particularly recognized teams from French, Mexican, South African and Czech universities.